Hoaxes are our daily bread, and with things that affect us negatively, such as WhatsApp or Bizum becoming paid, even more. You just have to remember the mythical email chains to ask Andy and John not to close the MSN Messenger. Today, Bizum, the company and payment platform of many Spanish banks, has been involved in a new hoax that suggests that it will be paid.
The message, which seems to have been born in the account of @Joseju, is the one that we will see below. More than a hoax we can even talk about a joke, because Joseju is a well-known youtuber who does not fit the profile of the type of user or account that starts these hoaxes.
There are many users who have copied the message and sent it under their account, as we can see in the search, to the point that Bizum has become a trend on Twitter, both for the messages where the case is commented on and for what they trace it.
Bizum, the company, jokes about this
Bizum has a community manager who is on the march, and they have quickly wanted to join the hoax in their own way, making a joke that follows a little game to misinformation.
The truth is that, beyond the hoaxes and jokes, the question of whether Bizum will stop being free is interesting, and the company’s financing model has always been questioned by actors who do not see where the benefit is. But there are many experts who see viability in the present and the future.
In 2020, Fernando Rodríguez, its Director of Business Development, said that the company’s priority objective was never to obtain huge profits. In this sense, the strategy would fit, as Fernando Rivero, CEO of Ditrendia, recalled, with banks making Bizum profitable through the use of “rates that support the businesses that use it and a constellation of new premium services such as deferred payment, the programming of periodic transfers and, as soon as full interoperability between Bizum and its counterparts in other European countries such as Lydia in France or Neteller in the United Kingdom is resolved, international transfers”.
Today, Bizum has just reached 20 million users and 1,000 million operations. With all of them, 50,558 million euros have been paid and sent. Without having announced how a profitable business will be for banks, what is clear is that we are facing an unparalleled success. One that did not always occur on the part of the actors who were already with a market, as the teleoperators with Joyn versus WhatsApp well know.