Pinterest is one of the top social networks for users looking to discover and share images. That makes it a great place to share your expertise and get potential customers to check out your brand. However, getting traffic from Pinterest can be a challenge. Unless you have a massive following, you’re going to need to work with a specialized Pinterest marketing agency to help you get the most from the platform.
To succeed with Pinterest, you need to get familiar with the platform, its users, and how to get them to your website or blog. This article covers everything you need to know to get started with Pinterest marketing. From understanding the differences between Pinterest and other social networks, to learning how to create a Pinterest profile and get users to your website or blog.
What is Pinterest?
Pinterest is a social media platform where users share images with others. Pinterest’s user base is primarily women, making it an excellent place to target people specifically interested in your products or services. And it can lead to increased sales: 83% of retailers say Pinterest drives sales, and 44% of shoppers say they’ve purchased something they saw on Pinterest.
However, getting traffic from the site can be difficult if you don’t know what you’re doing. Before using Pinterest marketing methods, make sure you understand the following: Users are more likely to buy from brands that have an established presence on Pinterest (follower count, boards) Pinterest has its own algorithm for ranking pins that pulls from your follower count and how many likes a pin gets Pinterest does not allow links in descriptions
How to Use Pinterest For Marketing
You can connect your website or blog to Pinterest, which will make it easier for new followers to find you. If a visitor likes or repins your image on Pinterest, they’ll be directed to the link you added. This is more of a one-way connection, where the user will not be able to comment, follow you, or share your content.
Alternatively, you can choose to add your site as an “app” to Pinterest. This option allows users who visit your profile page and click on the “app” tab to view recent posts from your site. You’ll also have access to analytics about which images are most popular with viewers.
This is a two-way connection where visitors can like and share content from your site or blog as well as comment on it. As you can see, there are pros and cons of each type of connection. Your choice really depends on what type of marketing you want to do with Pinterest and how much work you want to put in yourself versus letting a professional handle it for you!
Learn the Lingo
Pinterest is an online pinboard where users collect and share images. Users upload photos from the web or take new ones to include in their boards. Boards can be organized into collections of related pins, which are called “boards.”
Every image on Pinterest is referred to as a “pin.” This includes pictures that people post and pictures that are repinned by other users from one board to another. When a user posts a picture of their own, this is known as a “self-pin,” whereas when they borrow others’ images, it’s called a “repin.” The individual pinning an image on Pinterest is called the “pinner.”
The person who originally posted the image on the web or took it is known as the “original pinner” or “OP.” A repin that has been re-shared at least once by another pinner becomes an “original repin,” or simply “OR.”
A collection of pins that have been curated by an individual on Pinterest is called a “board” because each board contains images pinned by different people. The person who organizes these pins into categories and arranges them in chronological order is called a “curator.”
strategically pin content you know your audience will love
When you first start out with your Pinterest profile, it’s a good idea to start by searching for and repinning content that you know your audience will love. This is because seventy-three percent of users use the site to find new ideas and brands they don’t know about. You want to make sure you’re top of mind when they are looking at their feed. To do this, pin your own content as well as other people’s content that aligns with your brand.
If you are a fashion brand, for example, then you should be pinning images of clothing, accessories and hairstyles that fit that niche. Websites like Pinterest Star offer boards that showcase pins made by their clients. This is a great way to get started with the platform and see if there are any images or pins in particular that resonate with your target audience before investing time into creating one yourself.
Keep in mind that Pinterest is all about visual content! The more visually appealing an image is (think: less clutter), the more likely it will be pinned. That means it’s important for you to create visually engaging images on your website or blog before sharing them on Pinterest.
Use visuals to explain why your audience should care
Visuals are one of the key factors that make Pinterest such a popular social network. Not only does Pinterest have more than 200 million active monthly users, but many users are drawn to Pinterest because they want to find new ideas or be inspired by their feed. With this in mind, it’s important to use visuals to explain why your audience should care.
We know from experience that images can be more engaging than text alone and help tell a story about your company without any words being said. As a result, it’s important for you to leverage pictures on your profile and in your boards as part of your marketing strategy.
Get Users to Your Website or Blog
Pinterest is unique in that it’s not just a social networking site. Users come to it with the intention of shopping, but they also want to be entertained and inspired. This means you need to create content that will engage your audience and drive them back to your website or blog.
There are a few different ways you can do this: * Share photos * Share videos * Create boards for specific topics * Create an interactive board * Share quotes * Add pins from others. Once you’ve created quality content for Pinterest, use your other social media channels to promote it.
You can simply add the link of your article in any of your created pin. But remember that the link to the article should be relevant to your pin.
You can also ask friends and family who have an interest in your topic area to share your pins on their own accounts as well. Once you get more followers, you will have better luck attracting people to your website or blog through Pinterest alone.
If you want more visitors to your website or blog, there are a few different ways to do it. One way is to get people to pin content from your site or blog to Pinterest. Pinterest is a social media site that lets people share images and videos with boards.
You can use Pinterest to share content that you know your audience will love. You can also use Pinterest as a way to get people to go to your website or blog. This makes sense if you are using Pinterest to promote your business or brand.
For example, if you are running a contest, you can ask users who enter the contest to pin a specific image so they can enter the contest. If you want more traffic to your site or blog, don’t forget that Pinterest is an important social media website where you can share your content and get people to visit your site or blog.