Jewelry photo editing practices can impact the alignment of your images with your brand’s identity and values. The connection lies in effective branding, transcending mere technical elements of your product imagery. Each edit or adjustment, including the dimension, color, or graphics, must adhere to the criteria and serve to bolster your brand’s positioning. This is why establishing brand standards assumes paramount importance.
Read on to learn how you can achieve consistent photo editing while aligning with your brand’s message.
Why do brand standards matter for jewelry images?
Brand standards for jewelry images often serve as a quick reference guide that guides you and your workers and ensures consistent branding that aligns with your brand’s identity. They ensure that your jewelry photo editing practices result in a more appealing and professional product portfolio. Moreover, jewelry is a $230 Bn market, so images with better visibility and brand recall can significantly impact your business. And this is only possible if you have high brand image standards in place.
How to align jewelry photo editing with your brand’s message?
Here are the top 7 ways to ace jewelry photo editing while aligning with your brand’s message.
- Use your brand color palette while editing jewelry photos
Strategically incorporating your brand colors helps establish a visual mark for your brand. Here is how you can do it.
- Before you begin jewelry photo editing, select a color palette. Then, apply this palette to all your product images to ensure a coherent look for your portfolio.
- To edit your jewelry images accurately, use color correction tools and adjust aspects like vibrance, black point, warmth, and saturation.
Using this standardized color theme in your product photos across different channels helps improve brand recall, making it easier for your customers to associate the products with your brand.
- Incorporate elements like brand logo and watermark
Incorporate watermarks and brand logos in your jewelry photos. These elements serve as visual identifiers and when placed at a standard location. Over time, consistent brand logo placement builds a longstanding tradition. Customers habitually look for your logo in its expected location, strengthening brand perception through familiarity. Lastly, they also prevent unauthorized usage of your visual content and strengthen your brand’s presence across all marketing channels.
- Develop a photo editing style guide for your brand to ensure uniformity
Create a jewelry photo editing style guide for your brand. This guide serves as a guiding document on preferred edits, such as the brand’s color palettes, lighting adjustments, and overall aesthetics. It ensures that all your content is visually consistent and all retouched images adhere to the same standards. Further, having a detailed jewelry image retouching guide saves time and the need for collaboration between the creative lead and the editor.
- Use presets or built-in filters and templates for efficiency
Applications like Photoshop, Lightroom, VSCO, Canva, and many others offer built-in filters and presets for jewelry photo editing. These presets allow you to apply consistent edits, like color corrections, saturation adjustments, black points, shadows, and other stylistic adjustments within seconds and to multiple images simultaneously. This reinforces your brand’s image, making it easier to establish and pass on your message visually.
- Have consistent image dimensions across different channels (website, social media, print, etc.)
Crop and resize your jewelry images alike. Consistent image dimensions, such as standard cropping ratio, layout, aspect ratio, and design specifications offer a seamless brand experience and cement your brand’s visual identity. This consistency ensures your product appears to be consistent across different platforms and channels, like websites, social media, and print. Further, it helps you meet all dimension-related requirements, enhancing your credibility and maintaining your brand’s professionalism. However, you must define specific guidelines for required dimensions, aspect ratios, resolutions, etc., for each channel.
- Alter the background to make the images look professional
Use specific textures and neutral colors in your jewelry photo editing process to make your images look more professional. In some cases, even a transparent background helps you highlight the product, resulting in a better visual impact. This not only declutters the product photo but also lets potential customers view the finer details of your product. Besides the visual perks, altering backgrounds is another way to subtly incorporate your brand’s color palette.
- Keep lighting adjustments (brightness, contrast, etc.) consistent
When it comes to jewelry photo editing, lighting plays a crucial role. It can transform your photos, creating the perfect mood and showcasing your pieces in the best light. Consistent lighting adjustments, such as a fixed level of brightness or contrast, ensure uniformity in visual aesthetics and help you create a uniform narrative across all photos. For instance, if all your product photos are bright and vibrant, potential customers will start perceiving and associating them with your brand’s essence.
Conclusion
To create a strong visual identity for your brand, it is crucial to ensure that your jewelry photo editing practices align with your brand’s message and meet all necessary brand standards. You can do this by following a consciously created jewelry photography and editing style guide, ensuring a cohesive visual experience across all marketing channels. If you need assistance, you can contact any outsource jewelry photo retouching services provider. They offer image editing services and assist you in creating a photo editing style guide for your brand.