We have seen some recent reports, Apple is planning to develop a subscription service for iPhone and other hardware products. These subscription services may allow users to directly pay a monthly fee to rent the device.
Also few analysts believe that this service will be Apple’s biggest push to achieve automatic repeat sales. This will also allow users to subscribe to hardware for the first time instead of just digital services. If the service becomes official, many users can directly use an iPhone and iPad hardware for a monthly fee.
People liked to own things. They bought a house, a car, DVDs, music CDs. Now it seems to be liked less and less, because the world is becoming a place where everything is rented. It has happened with music, movies or video games, but little by little it is happening with those other tangible things. It happens with cars: renting, previously an option aimed at companies, may make sense for more and more users.
But that modality of renting products instead of buying them is also available in the technological field. There are businesses like Grover , which is something like the Netflix of renting technological devices, but even the big technology companies have resorted to this option. Microsoft has already done it with its Xbox All Access service , and now there is talk that Apple could implement such a proposal and offer iPhone for rent.
The rumor comes from old, but it is now that it has been reactivated after pointing it out Mark Gurman , the famous Bloomberg analyst. The idea would be simple: we would pay a monthly amount for an iPhone, and after a certain time we could choose whether to keep it or continue paying to receive a renewed model.
The idea does not seem unreasonable, especially considering that it takes us longer and longer to change our mobile . Our mobiles last us a long time, and the investment in a new one is no longer as justified as the first years in which the news between one generation and another were clearer.
That makes the message of “pay your mobile in easy installments” makes sense for those who do not want to give up the new and accept this subscription model. For whom it is a bargain, it is for companies, of course: Apple, increasingly focused on its services division, would have more continuous data on interest in its mobiles. But above all, I would have another recurring income in that cash register that does not stop piticlin. Knowing how much Mr. Cook likes the accounts to go well, this proposal seems to make all the sense in the world.
According to reports, Apple’s idea is to make the process of buying an iPhone or iPad consistent with paying a monthly iCloud storage fee or an Apple Music subscription. This will allow users to subscribe to the hardware with the same Apple ID and App Store account that they currently use to purchase apps and services.
It is worth mentioning that the difference between this subscription service and the installment plan is that users can switch to a new device at any time during the subscription period, instead of paying in installments. All installment payments must be completed within 24 months or 12 months. Within the period, users will continue to make consistent payments. Users can not change the agreement mid-way. In this way, it will be much more convenient for users who want to replace the new equipment every year.